Learning Outcomes
Program Goals and Student Learning Outcomes
Goal #1 Students will develop the traditional and emerging communication skills necessary for future careers in the field.
- Demonstrate creative ability to communicate in ways that audiences will pay attention to, understand, believe, remember and act on. (CW 3)
- Display skill in presentation delivery, audience response, and follow-up (CW 3, 5)
Goal #2 Students will have the essential skills and knowledge of business in order to manage and direct projects within an organization.
- Describe and demonstrate criteria for effective and creative marketing communications (CW 3, 5)
- Understand and effectively apply strategic communications planning processes, problem-solving strategies and operational techniques. (CW 1, 5)
- Articulate and explain ethical principles of persuasion, honesty, and privacy, and engage in behaviors that demonstrate a commitment to adhering to these principles (CW 2&4)
- Design, carry out, and analyze professional-quality projects using current communication and media technologies to address client needs related to marketing, advocacy and/or reputation management. (CW5, 6)
Goal #3 Students will be proficient understanding and analyzing pertinent numerical and financial data.
- Demonstrate an understanding of how and why organizations function the way they do, and the importance of financially oriented, data-driven decision making within them. (CW5)