Overview
Jeremy Sarachan, Chair
Douglas Bicket, Mary Loporcaro, Jack Rosenberry,* Arien Rozelle, Ronen Shay, Todd Sodano, Lauren A. Vicker
*On leave, Spring 2016
St. John Fisher College’s Department of Media and Communication (formerly Communication/Journalism) offers two degrees — a Bachelor of Science in Media Management and a Bachelor of Arts in Media and Communication — and is closely affiliated with the interdisciplinary Digital Cultures and Technologies program.
The Media Management program is a convergence of public relations, advertising, marketing, and business. Combining communication theory with practical experience, students learn how to research and write effectively across various media platforms, how to produce messages using multimedia, and how to prepare and deliver effective presentations. The media management curriculum emphasizes an understanding of how media influences society and history, and helps students develop the skills needed to create professional messages that inform, persuade, and entertain. In doing so, it seeks to blend business acumen with a conceptual understanding of media messages and skills necessary to produce those messages, to prepare students for careers that involve media project oversight, direction and management.
With a focus on persuasive communication that integrates public relations, advertising, and marketing, the media management curriculum teaches students to:
- Produce messages effectively across various media platforms
- Prepare and deliver effective oral presentations
Outside of the classroom, media management students build their skills with a wide range of extracurricular and co-curricular activities including the Public Relations Student Society of America (PRSSA) and PRIMA, a student-run public relations firm.
Transfer students are welcome to the department and the program.
The Washington Experience: Fisher Semester in Washington
Media and communication majors may take advantage of The Washington Experience, a semester in Washington, D.C. Please refer to The Washington Experience for details.