Overview
Marketing is the engine that drives customer connection, business growth, and innovation. It's about understanding people—what they want, why they buy, and how they experience brands. Marketers shape strategy, analyze data, build relationships, and tell compelling stories that bring products and services to life.
At St. John Fisher University, our marketing major prepares students to thrive in fast-paced, creative, and data-driven environments. Through hands-on projects, real-world consulting, and digital marketing simulations, students learn to identify opportunities, influence behavior, and deliver value to customers and organizations.
Graduates are Day One Ready—equipped with the analytical, strategic, and communication skills needed to make an immediate impact. Career paths include brand management, digital marketing, sales, market research, advertising, social media strategy, and more. Our alumni are launching campaigns, managing client relationships, and shaping customer experiences in organizations ranging from startups to global firms.
Whether you're drawn to the psychology of consumer behavior or the power of digital platforms, our program empowers you to turn insights into action—and ideas into results.