Program Requirements
B.S. in Marketing
For students majoring in marketing, all business core, globalization, and marketing courses are included in the determination of the grade point average in the major. Although majors need to achieve a 2.00 grade point average in these courses, it is not necessary to earn a grade of "C" or above in every course.
Requirements
Business School Core – 27 credits
- ACCT 101 – Principles of Accounting I (3)
- ACCT 102 – Principles of Accounting II (3)
- FINA 315 – Introduction to Corporate Finance (3)
- MGMT 203 – The Legal Environment of Business (3)
- MGMT 211 – Managing Team and Organizational Behavior (3)
- MGMT 357 – Information Technology Management (3)
- MGMT 409 – Operations Management (3)*
- MGMT 432 – Strategic Management (3)*
- MKTG 221 – Marketing Principles (3)
Globalization Course – 3 credits
Choose ONE course from the following group.
- ECON 340C – International Economic Policy (3)
- FINA 413 – International Banking and Finance (3)
- MGMT 312 – International Business Management (3)
Career Seminar – 1 credit
- MGMT 310 – Career Seminar (1)
Electives – 21 credits
Choose SEVEN courses from the following group.
- MKTG 324 – Marketing Research (3)
- MKTG 325 – Promotion Management (3)
- MKTG 327– Buyer Behavior (3)
- MKTG 344 – Personal Selling (3)
- MKTG 403 – Social Media Marketing (3)
- MKTG 410 – Supply Chain Systems (3)
- MKTG 414 – International Marketing (3)
- MKTG 415 – Internet Marketing (3)
- MKTG 418 – Marketing Channels and Strategic Partnerships (3)
- MKTG 426 – Marketing Strategy (3)
- MKTG 486 – Special Topics in Marketing (3)
- MKTG 491 – Internship in Marketing (3)
- OPTION: You may include either one of the following in place of a marketing elective: COMM 270 or COMM 367
Liberal Arts and Sciences Courses – 60 credits
Some of the following courses may be used to fulfill College Core requirements.
- COMM 253 – Business Communication (3)
- CSCI 150 – P4 Life in a Digital World (3)
- ECON 105C – P3 Principles of Microeconomics (3)
- ECON 106C – P3 Principles of Macroeconomics (3)
- ECON 221 – SQ Statistics I (3)
- MATH 130C – SQ Mathematical Modeling and Quantitative Analysis (3)**
- REST 386D – Morality in Business (3)***
- Additional liberal arts and sciences courses to total 60 credits
Total: 112 credits
*These courses must be taken at St. John Fisher College.
**MATH 112C (P4) or 120C (P4) may be substituted for MATH 130C (SQ); please note however, that these courses carry different Core attributes and apply to the College Core in different areas.
***PHIL 273C may be substituted for REST 386D.
Notes on Marketing Requirements
- At least half the courses for the marketing major—including the business school core, the globalization course, and the specific marketing courses—must be taken at St. John Fisher College.
- Students should pay careful attention to course prerequisites.
- Marketing majors may not declare a minor in either management or human resources management.