Minor
Minor in Marketing
A grade point average of 2.00 is required for all courses taken in residence that may be applied to the minor.
Requirements
- MKTG 221 – Marketing Principles (3)
- Choose FIVE from the following:
- MKTG 324 – Marketing Research (3)
- MKTG 325 – Integrated Marketing Promotion and Communication Management (3)
- MKTG 327 – Buyer Behavior (3)
- MKTG 344 – Personal Selling (3)
- MKTG 403 – Social Media Marketing (3)
- MKTG 410 – Supply Chain Systems (3)
- MKTG 414 – International Marketing (3)
- MKTG 415 – Internet Marketing (3)
- MKTG 418 – Marketing Channels and Strategic Partnerships (3)
- MKTG 426 – Marketing Strategy (3)
- MKTG 486 – Special Topics in Marketing (3)
- MKTG 491 – Internship in Marketing (3)
- OPTION: You may include either one of the following in place of a marketing elective: COMM 270 or COMM 367
Total: 18 credits
Note: Management and human resources management majors may not declare a minor in marketing.