Courses
GSCM-500 Intro to Strategic Comm (3)
This course serves as an introduction to the Strategic Communication degree program and will help students learn how to communicate on behalf of a company or organization. Topics covered include message cohesion, brand and media management, ethics, and campaign development and evaluation. Students will also study economics, statistics, and financial principles necessary for further study in Strategic Communication. The course will be offered on-campus in a short-term residency.
Attributes: TGSC
Restrictions: Including: -Level: GraduateGSCM-501 Business Communication (3)
Effective communication is a key skill in today?s business world. The primary aim for this course is to enable each student to gain more confidence in communicating as a writer and speaker in professional contexts. This will occur through different scenarios over the course of the semester. Online presentations, discussions, and activities will support and guide both the writing and speaking requirements.
Attributes: TGSC
Restrictions: Including: -Level: GraduateGSCM-502 Public Relations Strategy (3)
The course provides an introduction to public relations strategy, beginning with an understanding and overview of the history of public relations, to contemporary issues in public relations today. With a focus on public relations strategy in theory and in practice, this course covers communication theory, history, process, and practice through the lens of social responsibility and ethics.
Attributes: TGSC
Restrictions: Including: -Level: GraduateGSCM-503 Media Analytics (3)
This course introduces students to a cross-section of qualitative, quantitative, and industry related techniques used to measure and evaluate audiences using interactive media. Topics covered include: fundamentals of research design, measurement, data collection, and analysis; the design and execution of surveys, focus groups, content analyses, among other primary research methods; and industry applications for media research including analyzing web metrics to evaluate the success of online public relations and advertising campaigns, and how to apply these analytics to make strategic decisions for business success.
Attributes: TGSC
Restrictions: Including: -Level: GraduateGSCM-504 Social Media Strategy (3)
For many companies, social media has become a key channel to engage, listen to, and communicate with a variety of stakeholders. Advertising, public relations, and marketing communications professionals must understand how to integrate social media into their plans to engage customers, employees, suppliers, and competitors. This course provides the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and monitor and measure the results of these efforts.
Attributes: TGSC
Restrictions: Including: -Level: GraduateGSCM-601 Advertising Strategy (3)
The course provides an introduction to advertising strategy, beginning with an understanding and overview of the history of advertising, to contemporary issues in the field today. With a focus on advertising strategy in theory and in practice, this course provides an overview of the strategic planning process required to develop a successful advertising campaign needed to develop and maintain successful brands advertised by companies, organizations, and individuals.
Attributes: TGSC
Restrictions: Including: -Level: GraduateGSCM-602 Content Creation (1)
This two-day weekend class will meet fact-to-face for 15 hours at the beginning of the spring semester in the same semester that a student takes ?Brand Storytelling and Content Strategy?. The focus will be on learning how to create an appropriate professional portfolio as well as the skills to create short, professional videos.
Attributes: TGSC
Restrictions: Including: -Level: GraduateGSCM-603 Global Insights (2)
This course is an opportunity for students to experience global strategic communication through a ten-day trip abroad, where they will work in an agency setting. Spending half of each workday at the agency (over the course of 8 business days), they will observe, participate in, and apply strategic communication concepts. This hands-on experience will allow students to apply and experience first-hand all that they have learned in their previous graduate courses, particularly the application of strategic communication skills and concepts through an intercultural and cross-cultural lens. The focus is on gaining insights into other cultures, observing the ways that other cultures communicate, and developing an understanding of the role of the agency in an international setting.
Attributes: TGSC
Pre-requisites: GSCM-501 C AND GSCM-502 C AND GSCM-601 C
Restrictions: Including: -Level: GraduateGSCM-604 Executive Practicum (2)
This course provides students with an opportunity to experience hands-on strategic communication through an executive level practicum in a corporate or agency setting, as approved by the instructor. Similar to an internship, but with work at an executive or management level, students will spend the workday at an agency or corporate communications setting, where they will observe, participate in and apply strategic communication concepts. This hands-on experience will allow students to apply and experience first-hand all that they have learned in their previous graduate courses, particularly the application of strategic communication skills and leadership concepts. The focus is on gaining executive level insight into strategic communication and decision-making skills, and gaining hands-on exposure and experience in an agency or corporate setting.
Attributes: TGSC
Pre-requisites: GSCM-501 C AND GSCM-502 C AND GSCM-601 C
Restrictions: Including: -Level: GraduateGSCM-610 Brand Storytelling (3)
The ubiquity of web-based communication requires strategic communication professionals to become more creative in attracting audiences to a particular brand. Audiences are informed, persuaded and entertained by a variety of content (television shows, commercials, short videos, memes, social media posts, etc.) and communication professionals must be proficient in the creation of content, as well as the selection of appropriate channels to distribute content to their target audiences.. This course will apply theories of visual communication and narrative storytelling to the planning and creation of a unified content strategy to inform, persuade or motivate audiences related to products, organizations, and non-profits. The course and the program concludes with each student completing a capstone project for a client.
Attributes: TGSC
Pre-requisites: GSCM-502 C AND GSCM-601 C
Restrictions: Including: -Level: Graduate