Program Requirements
Online M.S. in Strategic Communication
Requirements
The number of credits for each course is designated in parentheses after the course title.
Required Courses - 28 credits
- GSCM 500 - Introduction to Strategic Communication (3)
- GSCM 501 - Business Communication (3)
- GSCM 502 - Public Relations Strategy (3)
- GSCM 503 - Media Analytics (3)
- GSCM 504 - Social Media Strategy (3)
- GSCM 601 - Advertising Strategy (3)
- GSCM 602 - Content Creation (1)
- GSCM 610 - Brand Storytelling and Content Strategy (3)
- GMGT 680 - Marketing Concepts and Strategy (3)
- GMGT 685 - Leadership Development (3)
Practicum - 2 credits
Choose ONE:
- GSCM 603 - Global Insights (2)
- GSCM 604 - Executive Practicum (2)
Total: 30 credits