Program Requirements

Media Management Bachelor of Science Requirements

Program requirements include a series of fundamental courses in both communication and business principles; a set of "extension" courses allowing for more in-depth exploration of specific areas such as public relations, advertising, or marketing; and a capstone sequence.

B.S. in Media Management Program Requirements
Communication Fundamentals (all required) (25)
COMM 100 Intro to Mass Communication
Choose one: COMM 250 Speech Communication
COMM 353 Public Speaking
COMM 253 Business Communication
COMM 267 Social Media Management
COMM 270 Introduction to Public Relations
COMM 281 Introduction to Advertising
COMM 295 Multimedia Writing
COMM 322 COMM Careers Seminar (1)
COMM 376 PR Writing
Business Fundamentals (all required) (12)
COMM 349 Media Management & Economics
COMM 363 Media Research and Analytics
MKTG 221 Marketing Principles
MKTG 324 Marketing Research
Statistics Course (3)
Choose one: STAT 160 P4 Introduction to Data Science
ECON 221 SQ Statistics I
Advanced Communication and Marketing Courses (12)
Choose 12 credits:* COMM 201 Communication Theory and Research
COMM 272 PRIMA Practicum (1)
COMM 301 Journalism I: Newswriting & Reporting
COMM 319 Design II
COMM 346 Media Law
COMM/PSYC 352 Group Dynamics
COMM 372 PR Case Studies
COMM 374 Nonprofit Management
COMM/SPST 375 Sport and Social Media
COMM 377 Media Relations
COMM 381 Ad Portfolio Development
COMM 383 Creative Ad Writing
COMM 445 Advanced Media Management Research
COMM 448 Bateman Practicum (1)
COMM 449 Media Entrepreneurship
COMM 481 Advertising Strategy and Production
COMM 490 Internship**
DIGC 245 SQ Visualizing Data
MKTG 327 Buyer Behavior
MKTG 344 Personal Selling
MKTG 414 International Marketing
MKTG 418 Marketing Channels and Strategic Partnerships
MKTG 426 Marketing Strategy
STAT 345 Exploratory Data Analysis
Visual Design Courses (6)
COMM 231 Video Storytelling
Choose one: COMM 219 Design I
COMM 269 Web Design
Capstone Sequence (all required) (6.5)
COMM 472 Advanced PR Programs and Management
COMM 486 Portfolio Review (.5)
One additional COMM elective at 300-level or above. COMM 490 Internship may fulfill this requirement.**
Total (64.5)

*No more than four marketing courses total may be taken for the major, and no more than two MKTG courses may be taken to satisfy the advanced communication and marketing course requirement.

**COMM 490 Internship may be taken twice; once to fulfill the 300+ course requirement in the capstone sequence and a second time to meet an advanced elective.

For students majoring in media management, all required and elective courses are included in the determination of the grade point average in the major. A minimum of 33 major credits must be taken in residence at St. John Fisher College.

Students working toward a B.S. in media management are not eligible to earn a minor in marketing, strategic communication, or media and communication. Majors may, however, minor in journalism or digital cultures and technologies, with no more than one course overlapping with the major.