Program Requirements
Media Management Bachelor of Science Requirements
Program requirements include a series of fundamental courses in both communication and business principles; a set of "extension" courses allowing for more in-depth exploration of specific areas such as public relations, advertising, or marketing; and a capstone sequence.
| Communication Fundamentals (all required) | (25) | |
| COMM 100 | Intro to Mass Communication | |
| Choose one: | COMM 250 Speech Communication | |
| COMM 353 Public Speaking | ||
| COMM 253 | Business Communication | |
| COMM 267 | Social Media Management | |
| COMM 270 | Introduction to Public Relations | |
| COMM 281 | Introduction to Advertising | |
| COMM 295 | Multimedia Writing | |
| COMM 322 | COMM Careers Seminar (1) | |
| COMM 376 | PR Writing | |
| Business Fundamentals (all required) | (12) | |
| COMM 349 | Media Management & Economics | |
| COMM 363 | Media Research and Analytics | |
| MKTG 221 | Marketing Principles | |
| MKTG 324 | Marketing Research | |
| Statistics Course | (3) | |
| Choose one: | STAT 160 P4 Introduction to Data Science | |
| ECON 221 SQ Statistics I | ||
| Advanced Communication and Marketing Courses | (12) | |
| Choose 12 credits:* | COMM 201 Communication Theory and Research | |
| COMM 272 PRIMA Practicum (1) | ||
| COMM 301 Journalism I: Newswriting & Reporting | ||
| COMM 319 Design II | ||
| COMM 346 Media Law | ||
| COMM/PSYC 352 Group Dynamics | ||
| COMM 372 PR Case Studies | ||
| COMM 374 Nonprofit Management | ||
| COMM/SPST 375 Sport and Social Media | ||
| COMM 377 Media Relations | ||
| COMM 381 Ad Portfolio Development | ||
| COMM 383 Creative Ad Writing | ||
| COMM 445 Advanced Media Management Research | ||
| COMM 448 Bateman Practicum (1) | ||
| COMM 449 Media Entrepreneurship | ||
| COMM 481 Advertising Strategy and Production | ||
| COMM 490 Internship** | ||
| DIGC 245 SQ Visualizing Data | ||
| MKTG 327 Buyer Behavior | ||
| MKTG 344 Personal Selling | ||
| MKTG 414 International Marketing | ||
| MKTG 418 Marketing Channels and Strategic Partnerships | ||
| MKTG 426 Marketing Strategy | ||
| STAT 345 Exploratory Data Analysis | ||
| Visual Design Courses | (6) | |
| COMM 231 | Video Storytelling | |
| Choose one: | COMM 219 Design I | |
| COMM 269 Web Design | ||
| Capstone Sequence (all required) | (6.5) | |
| COMM 472 | Advanced PR Programs and Management | |
| COMM 486 | Portfolio Review (.5) | |
| One additional COMM elective at 300-level or above. COMM 490 Internship may fulfill this requirement.** | ||
| Total | (64.5) | |
*No more than four marketing courses total may be taken for the major, and no more than two MKTG courses may be taken to satisfy the advanced communication and marketing course requirement.
**COMM 490 Internship may be taken twice; once to fulfill the 300+ course requirement in the capstone sequence and a second time to meet an advanced elective.
For students majoring in media management, all required and elective courses are included in the determination of the grade point average in the major. A minimum of 33 major credits must be taken in residence at St. John Fisher College.
Students working toward a B.S. in media management are not eligible to earn a minor in marketing, strategic communication, or media and communication. Majors may, however, minor in journalism or digital cultures and technologies, with no more than one course overlapping with the major.