Media Management

Learning Outcomes

Goal #1 Students will identify and analyze problems, and create strategic solutions by applying knowledge and research of media industries.

Students will keep abreast of current developments in the media industries from at least three of the following perspectives: cultural, technological, economic, historical, and ethical.
Students will learn to conduct academic and media research using academic literature/white papers to develop responses to an academic or industry question or problem.
Students will develop both quantitative and qualitative analytical and research skills to analyze and solve media industry problems.

Goal #2 Students will consider both ethical issues and issues of diversity in applying strategic plans.

Students will apply ethical decision making to communication issues.
Students will apply issues of race, class, and gender to communication issues in the context of an analysis of a media text.

Goal #3 Students will lead teams and apply theories of project management.

Students will apply project management principles to a group (client-based) project.

Goal #4 Students will develop their networking skills and build professional portfolios.

Students will develop networking skills to pursue internship and campus experiential activities.
Students will build professional portfolios.

Goal #5 Students will develop skills in writing and presentation.

Students will write clearly and accurately, with particular attention to purpose and audience.
Students will write grammatically and professionally.
Students will speak and present clearly and concisely, with attention to audience and presentation of self.

Goal #6 Students will develop skills in visual presentation and communication technologies.

Students will develop an understanding of the formalistic (aesthetic) aspects of design and visual communication.
Students will demonstrate cross-platform (web, mobile, broadcast, print) storytelling skills.