Minor
Minor in Strategic Communication
| COMM 270 | Introduction to Public Relations | (3) |
| COMM 281 | Introduction to Advertising | (3) |
| COMM 349 | Media Management & Economics | (3) |
| Choose 9 credits: | COMM 250 Speech Comm –OR– COMM 353 Public Speaking |
(9) |
| COMM 253 Business Communication | ||
| COMM 267 Social Media Management | ||
| COMM 272 PRIMA Practicum (1) | ||
| COMM 346 Media Law | ||
| COMM/PSYC 352 Group Dynamics | ||
| COMM 363 Media Research & Analytics | ||
| COMM 372 Public Relations Case Studies | ||
| COMM 374 Nonprofit Management | ||
| COMM/SPST 375 Sport and Social Media | ||
| COMM 376 PR Writing | ||
| COMM 377 Media Relations | ||
| COMM 381 Ad Portfolio Development | ||
| COMM 383 Creative Ad Writing | ||
| COMM 445 Advanced Media Management Research | ||
| COMM 448 Bateman Practicum (1) | ||
| COMM 449 Media Entrepreneurship | ||
| COMM 472 Advanced PR Program and Management | ||
| COMM 481 Advertising Strategy and Production | ||
| DIGC 245 SQ Visualizing Data | ||
| Total | (18) | |
Note: In general, only one course applied to a student’s major may also be used to satisfy a requirement in the strategic communication minor. A grade point average of 2.00 is required of courses taken in residence in the minor. However, marketing majors who are strategic communication minors may overlap COMM 253 and COMM 270 if COMM 270 is chosen as a marketing elective option in the major.