Courses
GMSM-503 Business Communications (3)
This course uses a strategic communication model and critical thinking to identify objectives, analyze audiences, and choose the most appropriate media and style for delivering effective messages- key to businesses, today. Effective business writing, persuasive presentations, group communications that cultivate trust, active listening to build understanding and the effect of diversity in the workplace on communications, are all examined and extensively practiced.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-505 Fundamentals of Management (3)
Provides an introductory study of answers to the questions: What do Managers do and how do they do it? In addition covers best practices surrounding the Global Environment, Diversity and Social Responsibility. Also includes: the Design of Organizational Structures, Understanding Individual Behavior and Motivation, and an introduction to the practice of Leadership.
Attributes: TGMG
Restrictions: Including: -Major: Management -Program: MS ManagementGMSM-507 Research Methods (3)
This is a survey course designed to introduce and understand the fundamentals of basic research approaches and methodologies. Students will study the systematic and objective process for gathering, recording, and analyzing data to aid in making business decisions.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-510 Principles of Marketing (3)
Students will study marketing principals and will apply them to case studies, projects, speakers and discussions involving various marketing problems. The emphasis will be on practical application of these marketing principles.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-514 Financial Management (3)
The study of concepts of financial management and analysis of financial accounting information through an understanding of the political, business, and regulatory environment in which organizations operate, today. Topics include: financial statements and analysis, cash flows, risk and return analysis, cost of capital, budgeting, financial planning- and how their use impact business decisions.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-515 Entrepreneur & Innovation (3)
This course is focused on understanding the organizational implications of a very important activity of the firm; i.e., learning and innovating. Students will explore the concepts and methods used to identify and explore the opportunities and to assume the risk(s) for new ventures both greenfield and intrapreneurial. Students will use creative problem solving processes to find, define, solve and plan for implementation of issues surrounding real business opportunities.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-516 Strategy (3)
The course is a study of the philosophy and techniques of strategy development and the applicability to a wide range of organizations. As a capstone course it is also designed to utilize and to integrate the knowledge and skills the student has acquired through the core courses. Case studies, group work, and research will play a large part in the course. In addition, decisions that leaders and their teams make, and the actions that they take, will culminate in a capstone report, thesis or plan as agreed upon between instructor and students.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-538 Project Management (3)
This course will introduce students to the project and process skills needed during the life cycle of a project- of any size or type (from developing a new product or service to constructing a new building/plan). Project management entails the planning, control, coordination and execution of a project. It is the process by which responsibility for all aspects of a project is combined into one multi-disciplinary function.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-541 Consumer Behavior and Mgmt (3)
This course provides an overview of the understanding of consumer behavior through the lens of social psychology. Students will acquire knowledge that will enable critical assessment of current and future metrics, research technologies, and research data output on behavior and its impact on marketing strategy. Customer Relationship Management (CRM) can be described as a comprehensive set of processes and technologies for managing the relationships with those potential and current consumers and business partners across marketing, sales, and service areas regardless of the channel of distribution in order to add value and lower costs in the supply chain. These are done through a variety of relationship marketing programs, including customer partnering, supplier partnering, alliances and internal partnering and using different technologies (such as the internet, CRM software tools, social media and more). Strategic, organizational, informational, operational and financial perspectives are studied as they apply to building successful business relationships.
Attributes: TGMG
Restrictions: Including: -Program: MS ManagementGMSM-546 Sales Development Process (3)
This course answers the question “what does it take to be a highly successful professional sales or service person, today?” The case studies, projects, speakers and discussions will explore and build an understanding of successful sales development techniques and consultative selling strategies. The students will develop competency in selling approaches, conversations and presentations with topics including value in the buyer-seller negotiations, win-win solutions, closing the sale and how to train and motivate sales people.
Attributes: TGMG
Restrictions: Including: -Program: MS Management