Courses
MKTG-221 Marketing Principles (3)
This course introduces students to the theory and practice of marketing. Among other issues, product development, pricing strategies, promotional tools, and distribution are addressed. Analysis regarding customer and competitive environments and the role of marketing in society are included. Critical-thinking exercises are used as important learning tools in this course.
Formerly titled: Introduction to MarketingTypically offered:
Attributes: NLIB ZCIV
Fall & SpringMKTG-324 Marketing Research (3)
The purpose of this course is to provide students with a thorough understanding of the marketing research process. Areas covered include collection and analysis of qualitative and quantitative data for exploratory and confirmatory research. The students have the opportunity to apply marketing research concepts to a large number of real-life marketing situations.
Formerly MGMT 324.Typically offered:
Attributes: NLIB
Fall & Spring
Pre-requisites: MKTG-221 D-MKTG-325 Promotion Management (3)
This course encompasses the study of marketing and promotional tools such as advertising, consumer sales promotions, trade sales promotions, direct marketing, packaging, point-of-purchase displays, and other related topics. Students have the opportunity to assess the appropriateness of various promotional tools in fulfilling specific promotional objectives and to gain an understanding of the special societal and ethical responsibilities of those in this business. As an integral part of the learning process, students engage in team-based critical-thinking exercises designed to give them experience in the application of these complex concepts.
Formerly MGMT 325.Typically offered:
Attributes: NLIB
Fall & Spring
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-327 Buyer Behavior (3)
The purpose of this course is to provide students with an introduction to the concepts, theories, principles, and issues that characterize the study of human behavior as it relates to the consumption of goods and services. An understanding of customer needs and how customers make decisions about fulfilling those needs is vital to the success of any marketing effort. Topics such as consumer motivation, values, attitude formation, and decision-making strategies are addressed, as well as consumer information processing and the influence of reference groups in the consumption process. Cases and experiential exercises are used as important learning tools in this course.
Formerly MGMT 327.Typically offered:
Attributes: NLIB ZEXL
Fall & Spring
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-344 Personal Selling (3)
This course is designed to educate students on the value of developing selling skills regardless of what career he or she decides to pursue. One component of the course will be theoretical and will focus on exploring the different types of sales positions, understanding the selling process, and developing sales techniques. The second component will be hands on and will focus on developing the student’s sales skills. Two different approaches will be used: critical review of pre-recorded sales presentations and actual delivery of sales presentations. Using a role-play scenario, students will develop and deliver a sales pitch for a B2B product.
Formerly MGMT 344.Typically offered:
Attributes: NLIB ZCIV
Fall & Spring
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-403 Social Media Marketing (3)
Social media marketing has fundamentally changed the way consumers interact with each other and with brands. The focus of this course is on branding and consumer engagement on social media. Students will learn how to leverage and integrate the various social media channels in order to design, deliver, and track effective social media marketing campaigns that will build and strengthen a brand’s online presence.
Students who earned credit for MKTG 486 with the topic of Social Media Marketing may not earn credit for MKTG 403.
Attributes: NLIB
Pre-requisites: MKTG-221 D-MKTG-410 Supply Chain Systems (3)
Students learn about Supply Chain Management Systems, and the problems that are inherent in developing, organizing, and managing a company’s supply chain in order to maximize overall profit while minimizing the possibility of disruption to business processes. Topics include supply chain strategy, decision theory, vendor analysis, location analysis, facility layout, aggregate planning, scheduling, optimization, supply chain risk management, MRP/ERP systems, and sustainability practices.
Attributes: NLIB
Pre-requisites: (MKTG-221 D- OR MGMT-221 D-) AND (MATH-112C D- OR MATH-120C D- OR MATH-130C D-)
Restrictions: Including: -Class: Junior, SeniorMKTG-413 Sales Management (3)
This course is designed to give students a deeper understanding of sales and sales force management as a crucial component of an organizations overall marketing strategy. Some of the topics covered will be strategic planning and the relationship between sales and marketing, sales leadership, analyzing customers and markets, designing and developing the sales force (recruiting, selecting, training, motivating, compensating, and retaining salespeople), the use of technology to improve sales force effectiveness, and customer relationship management (CRM).
Attributes: NLIB
Pre-requisites: MKTG-344 D-MKTG-414 International Marketing (3)
This course is designed to prepare students to think intelligently about the complex, dynamic global marketplace. The international aspects of marketing management are thoroughly examined. Students have the opportunity to apply concepts and theories learned in class to a variety of real-life situations. Case analysis is extensively used.
Attributes: ISFS NLIB ZEXL
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-415 Internet Marketing (3)
Examination of cutting edge strategies behind internet marketing and its three core attributes: architecture, content, and linking. However, no previous knowledge of coding or Web site design is required. Online marketing strategy is extended to include concepts and application of search engine optimization, search engine marketing and online advertising, email marketing, online public relations, and mobile marketing. Special attention is directed throughout to examining the latest trends in eCommerce that lead to a competitive advantage in a globally-connected, technologically-enabled marketplace. Timely and relevant experiential exercises in individual and team settings form the core of pedagogy, engagement, and assessment for this course.
Attributes: NLIB
Pre-requisites: MGMT-221 D- OR MKTG-221 D-MKTG-418 Marketing Channels (3)
Examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management, and the external channels environment. Marketing channels strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is directed to resource and technology interdependencies, exchange governance, and relationship bench-marking. Timely and relevant experiential exercises in individual and team settings form the core of pedagogy, engagement, and assessment for this course and explore what leads to a competitive advantage in a globally-connected, technologically-enabled marketplace.
Formerly titled: Business to Business Marketing
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-422 International Sales (3)
This course is designed to prepare students for pursuing business development opportunities in the global marketplace and managing an international client base. Some of the topics covered will be international market analysis and prospecting, planning international sales meetings, interacting with and presenting to international clients.
Typically offered:
Attributes: NLIB
Fall & Spring
Pre-requisites: MKTG-344 D- AND (MGMT-312 D- OR MKTG-414 D-)MKTG-426 Marketing Strategy (3)
This course focuses on managing the marketing function in a changing, competitive environment, in coordination with other organization functions. Special attention is given to the development of marketing strategies for the achievement of competitive advantage in product, price, place, and promotion. Students enhance their analytical marketing skills using tools and techniques and through case analysis and exercise decision making in the role of management to develop marketing strategies.
Typically offered:
Attributes: NLIB
Fall & SpringMKTG-444 Advanced Selling (3)
This course is designed to build on MKTG344 and further develop the students’ sales skills and competencies specifically focusing on strengthening their understanding and application of consultative selling. Some of the topics covered will be forecasting and territory planning, social selling, lead generation and prospecting, major account penetration, customer relationship management. Throughout the course, special emphasis will be placed on strengthening the students’ problem solving, presentation, and closing skills. Roughly one third of the class time will be dedicated to experiential learning.
Typically offered:
Attributes: NLIB
Fall
Pre-requisites: MKTG-344 D-MKTG-480 Sales Practicum (1)
This course is designed to deliver skill building experiential learning activities for sales students. The individual student experience will be customized based on their career interests, number of earned practicum credits, and skill level. Some of the activities included in the practicum each semester are: expert workshops, shadowing, mentorship, sales competitions, service learning sales assignments, etc.
Attributes: NLIB
Pre-requisites: MKTG-344 D-MKTG-485 Special Topics in Sales (3)
This course is used to cover special topics in sales that would not normally be offered on a regular basis.
Attributes: NLIB
Pre-requisites: MKTG-344 D-MKTG-486 Topics in Mkt (1 TO 3)
This course is used as a vehicle to cover special topics in marketing that would not normally be offered on a regular basis.
Topic: Social Media Marketing
Social media marketing has fundamentally changed the way consumers interact with each other and with brands. The focus of this course is on branding and consumer engagement on social media. Students learn how to leverage and integrate the various social media channels in order to design, deliver, and track effective social media marketing campaigns that build and strengthen a brand’s online presence. An integrated approach is used and influencer marketing is emphasized as an essential part of social media marketing.Typically offered:
Attributes: NLIB
Fall & Spring
Pre-requisites: MKTG-221 D-MKTG-490 Internship in Sales (3)
Allows students to work in approved professional sales positions in the community. Course assignments will reflect experiential learning gained and will be completed throughout the internship experience
Typically offered:
Attributes: NLIB ZEXL
Fall, Spring & Summer
Pre-requisites: MKTG-344 D-MKTG-491 Internship in Marketing (1 TO 3)
Allows students to work in approved professional marketing positions in the community. Course assignments will reflect experiential learning gained and will be completed throughout the internship experience. Any student wishing to engage in a second internship opportunity which goes beyond the initial three-credit-hour limit must petition for it by submitting a detailed proposal, describing the new position and its expected benefits, to the internship coordinator. A second internship can only be taken upon approval of the internship coordinator. Academic credit received for a second internship will be considered non-liberal arts elective credit and not applied towards the major.
Permission of Professor is required to register.
Graded S/U.
Typically offered:
Attributes: NLIB ZEXL
Fall, Spring & Summer
Pre-requisites: MKTG-221 D- AND GPA >=2.50
Restrictions: Including: -Class: Junior, SeniorMKTG-496 Independent Study (1 TO 3)
An independent study in marketing (1 to 3 credit hours) is offered to students: (a) pursing a major in marketing, and (b) interested in pursuing additional study of one or more topics that are not addressed by courses regularly offered by the marketing department. Students are advised to discuss their intents with a faculty member and mutually agree on the content, measures of performance, and methods of assessment.
Completion of the Independent Study Authorization form is required.Typically Offered:
Attributes: NLIB
Fall, Spring & Summer
Pre-requisites: MKTG-221 D- OR MGMT-221 D-
Restrictions: Including: -Major: Marketing