Minor

Minor in Marketing

A grade point average of 2.00 is required for all courses taken in residence that may be applied to the minor.

Requirements

  • MKTG 221 - Marketing Principles (3)
  • Choose FIVE from the following:
    • MKTG 324 - Marketing Research (3)
    • MKTG 325 - Integrated Marketing Promotion and Communication Management (3)
    • MKTG 327 - Buyer Behavior (3)
    • MKTG 344 - Personal Selling (3)
    • MKTG 410 - Supply Chain Systems (3)
    • MKTG 414 - International Marketing (3)
    • MKTG 415 - Internet Marketing (3)
    • MKTG 418 - Marketing Channels and Strategic Partnerships (3)
    • MKTG 426 - Marketing Strategy (3)
    • MKTG 486 - Special Topics in Marketing (3)
    • MKTG 491 - Internship in Marketing (3)
    • OPTION: You may include either one of the following in place of a marketing elective: COMM 270 or COMM 367

Total: 18 credits

Note: Management and human resources management majors may not declare a minor in marketing.