Courses
MKTG-221 Marketing Principles (3)
This course introduces students to the theory and practice of marketing. Among other issues, product development, pricing strategies, promotional tools, and distribution are addressed. Analysis regarding customer and competitive environments and the role of marketing in society are included. Critical-thinking exercises are used as important learning tools in this course. Formerly titled: Introduction to Marketing
Attributes: NLIB ZCIVMKTG-324 Marketing Research (3)
The purpose of this course is to provide students with a thorough understanding of the marketing research process. Areas covered include collection and analysis of qualitative and quantitative data for exploratory and confirmatory research. The students have the opportunity to apply marketing research concepts to a large number of real-life marketing situations. Formerly MGMT 324.
Attributes: NLIB
Pre-requisites: MKTG-221 D-MKTG-325 Promotion Management (3)
This course encompasses the study of marketing and promotional tools such as advertising, consumer sales promotions, trade sales promotions, direct marketing, packaging, point-of-purchase displays, and other related topics. Students have the opportunity to assess the appropriateness of various promotional tools in fulfilling specific promotional objectives and to gain an understanding of the special societal and ethical responsibilities of those in this business. As an integral part of the learning process, students engage in team-based critical-thinking exercises designed to give them experience in the application of these complex concepts. Formerly MGMT 325.
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-327 Buyer Behavior (3)
The purpose of this course is to provide students with an introduction to the concepts, theories, principles, and issues that characterize the study of human behavior as it relates to the consumption of goods and services. An understanding of customer needs and how customers make decisions about fulfilling those needs is vital to the success of any marketing effort. Topics such as consumer motivation, values, attitude formation, and decision-making strategies are addressed, as well as consumer information processing and the influence of reference groups in the consumption process. Cases and experiential exercises are used as important learning tools in this course. Formerly MGMT 327.
Attributes: NLIB ZEXL
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-344 Personal Selling (3)
This course is designed to educate students on the value of developing selling skills regardless of what career he or she decides to pursue. One component of the course will be theoretical and will focus on exploring the different types of sales positions, understanding the selling process, and developing sales techniques. The second component will be hands on and will focus on developing the student?s sales skills. Two different approaches will be used: critical review of pre-recorded sales presentations and actual delivery of sales presentations. Using a role-play scenario, students will develop and deliver a sales pitch for a B2B product. Formerly MGMT 344.
Attributes: NLIB ZCIV
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-410 Supply Chain Systems (3)
Students learn about Supply Chain Management Systems, from ERP systems to Lean Manufacturing. Students also learn about all major ERP suppliers and complete several exercises that increase knowledge of ERP systems. Understanding various aspects of Manufacturing Planning and Control helps prepare students for the last four APOCS exams (Master Planning of Resources, Detailed Scheduling and Planning, Execution and Control of Operations, and Strategic Management of Resources). Guest speakers present on various Supply Chain topics in order to enhance the “learning experience.” Formerly MGMT 410.
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-
Restrictions: Including: -Class: Junior, SeniorMKTG-414 International Marketing (3)
This course is designed to prepare students to think intelligently about the complex, dynamic global marketplace. The international aspects of marketing management are thoroughly examined. Students have the opportunity to apply concepts and theories learned in class to a variety of real-life situations. Case analysis is extensively used.
Attributes: ISFS NLIB ZEXL
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-415 Internet Marketing (3)
Examination of cutting edge strategies behind internet marketing and its three core attributes: architecture, content, and linking. However, no previous knowledge of coding or Web site design is required. Online marketing strategy is extended to include concepts and application of search engine optimization, search engine marketing and online advertising, email marketing, online public relations, and mobile marketing. Special attention is directed throughout to examining the latest trends in eCommerce that lead to a competitive advantage in a globally-connected, technologically-enabled marketplace. Timely and relevant experiential exercises in individual and team settings form the core of pedagogy, engagement, and assessment for this course.
Attributes: NLIB
Pre-requisites: MGMT-221 D- OR MKTG-221 D-MKTG-418 Marketing Channels (3)
Examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management, and the external channels environment. Marketing channels strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is directed to resource and technology interdependencies, exchange governance, and relationship bench-marking. Timely and relevant experiential exercises in individual and team settings form the core of pedagogy, engagement, and assessment for this course and explore what leads to a competitive advantage in a globally-connected, technologically-enabled marketplace.
Formerly titled: Business to Business Marketing
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-426 Marketing Strategy (3)
This course focuses on managing the marketing function in a changing, competitive environment, in coordination with other organization functions. Special attention is given to the development of marketing strategies for the achievement of competitive advantage in product, price, place, and promotion. Students enhance their analytical marketing skills using tools and techniques and through case analysis and exercise decision making in the role of management to develop marketing strategies.
Attributes: NLIBMKTG-486 Topics in Mkt (1 TO 3)
This course is used as a vehicle to cover special topics in management that would not normally be offered on a regular basis. Spring 2018 Topics This course is used as a vehicle to cover special topics in management that would not normally be offered on a regular basis.
MKTG 486 01 International Sales This course is designed to prepare students for pursuing business development opportunities in the global marketplace and managing an international client base. The international aspects of sales, negotiation, sales management & culture are thoroughly examined. The course further introduces practical approaches to selling and negotiation in an international business environment. Students will be challenged to improve their understanding and capabilities in the highly competitive global business environment of today?s world. Lastly, students will also be able to create, examine and implement international sales strategies for different business types (industry, sizes, resources etc.) and apply applicable models to the implementation of product and concept development in business.
MKTG 486 02 A New Thinking in Marketing and Competetive Positioning This course attempts helping students look at the marketing in a new light. Distinct from the earlier perspective of four venues of marketing-mix, we conceptualize marketing as an analytical effort to reduce the virtual distance between the firm and new markets. In this view, it is here that the concept of the product is part of a virtual economy of interconnected platforms. Moreover, it is here, that the age-old importance of geographical locality fades as digitalization obsoletes the traditional distribution channel. It is also here that we transform the old idea of price. Soon, the price decisions will be value signals in entirely different exchange mechanisms of virtual structures such as the blockchain. All this is taking place as marketing benefits from increased availability of data, access to more information about the customers, marketplace and the competitors than ever before. In this environment, developing a novel thinking to make optimal positioning decisions is a crucial advantage. The objective of this course is to introduce students to a state-of-the-art marketing view and to teach them how to apply the new thinking to real-world marketing decisions.
Attributes: NLIB
Pre-requisites: MKTG-221 D-MKTG-491 Internship in Marketing (1 TO 3)
Allows students to work in approved professional marketing positions in the community. Course assignments will reflect experiential learning gained and will be completed throughout the internship experience. Any student wishing to engage in a second internship opportunity which goes beyond the initial three-credit-hour limit must petition for it by submitting a detailed proposal, describing the new position and its expected benefits, to the internship coordinator. A second internship can only be taken upon approval of the internship coordinator. Academic credit received for a second internship will be considered non-liberal arts elective credit and not applied towards the major.
Permission of Professor is required to register.
Graded S/U.
Attributes: NLIB ZEXL
Pre-requisites: MKTG-221 D- AND GPA >=2.50
Restrictions: Including: -Class: Junior, SeniorMKTG-496 Independent Study (1 TO 3)
An independent study in marketing (1 to 3 credit hours) is offered to students: (a) pursing a major in marketing, and (b) interested in pursuing additional study of one or more topics that are not addressed by courses regularly offered by the marketing department. Students are advised to discuss their intents with a faculty member and mutually agree on the content, measures of performance, and methods of assessment. Completion of the Independent Study Authorization form is required.
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-
Restrictions: Including: -Major: Marketing