Program Requirements

B.S. in Marketing

Students are required to complete the following courses:

  • Business school core courses
  • A globalization course
  • Courses required for the marketing major
  • Designated liberal arts courses
Business School core (27)
ACCT 101 Principles of Accounting I
ACCT 102 Principles of Accounting II
MGMT 203 The Legal Environment of Business
MGMT 211 Managing Team and Organizational Behavior
MKTG 221 Marketing Principles
FINA 315 Introduction to Corporate Finance
MGMT 357 Information Technology Management
MGMT 409 Operations Management*
MGMT 432 Strategic Management*
Globalization course (3)
Choose one: ECON 340C International Economic Policy
FINA 413 International Banking and Finance
MGMT 312 International Business Management
Marketing Electives (21)
Choose seven: MKTG 324 Marketing Research
MKTG 325 Promotion Management
MKTG 327 Buyer Behavior
MKTG 344 Personal Selling
MKTG 410 Supply Chain Systems
MKTG 414 International Marketing
MKTG 415 Internet Marketing
MKTG 418 Marketing Channels and Strategic Partnerships
MKTG 426 Marketing Strategy
MKTG 486 Special Topics in Marketing
MKTG 491 Internship in Marketing
OPTION: You may include either one of the following in place of a marketing elective: COMM 270 or COMM 367
Liberal Arts and Sciences
(some of which may fulfill the College Core)
COMM 253 Business Communication
CSCI 150 P4 Introduction to High Technology
ECON 105C P3 Principles of Microeconomics
ECON 106C P3 Principles of Macroeconomics
ECON 221 SQ Statistics I
MATH 130C SQ Mathematical Modeling and Quantitative Analysis**
REST 386D Morality in Business***
Additional liberal arts and sciences courses to total 60 credits
Total (111)

*These courses must be taken at St. John Fisher College.
**MATH 112C or 120C may be substituted for MATH 130C.
***PHIL 273C may be substituted for REST 386D.

Notes on the marketing requirements:

  • At least half the courses for the marketing major—including the business school core, the globalization course, and the specific marketing courses—must be taken at St. John Fisher College.
  • Students should pay careful attention to course prerequisites.
  • Marketing majors may not declare a minor in either management or human resources management

For students majoring in marketing, all business core, globalization, and marketing courses are included in the determination of the grade point average in the major. Although majors need to achieve a 2.00 grade point average in these courses, it is not necessary to earn a grade of “C” or above in every course.


For More Information

Dr. Monica Hodis
Department Chair
(585) 899-3793

(585) 385-8064