Marketing Minor

The minor in marketing requires 18 credit hours of coursework:

MKTG 221 Marketing Principles
Choose five: MKTG 324 Marketing Research
MKTG 325 Integrated Marketing Promotion and Communication Management
MKTG 327 Buyer Behavior
MKTG 344 Personal Selling
MKTG 410 Supply Chain Systems
MKTG 414 International Marketing
MKTG 415 Internet Marketing
MKTG 418 Marketing Channels and Strategic Partnerships
MKTG 426 Marketing Strategy
MKTG 486 Special Topics in Marketing
MKTG 491 Internship in Marketing
OPTION: You may include either one of the following in place of a marketing elective: COMM 270 or COMM 367
Total (18)

Management and human resources management majors may not declare a minor in marketing.

Note: A grade point average of 2.00 is required for all courses taken in residence that may be applied to the minor.


For More Information

Dr. Monica Hodis
Department Chair
(585) 899-3793

(585) 385-8064