Program Requirements
B.S. in Marketing
All business core and elective courses count toward the major GPA, which must be at least 2.00 overall; a grade of C or higher is not required in every course.
Requirements
Business School Core – 30 credits
- ACCT 101 – Principles of Accounting I (3)
- ACCT 102 – Principles of Accounting II (3)
- FINA 315 – Introduction to Corporate Finance (3)
- MGMT 203 – The Legal Environment of Business (3)
- MGMT 211 – Managing Team and Organizational Behavior (3)
- MGMT 357 – Information Technology Management (3)
- MGMT 370 – Business Analytics (3)
- MGMT 409 – Operations Management (3)*
- MGMT 432 – Strategic Management (3)*
- MKTG 221 – Marketing Principles (3)
*These courses must be taken at St. John Fisher University.
Human Resources Management Requirement – 3 credits
- HRMG 275 – Human Resource Management (3)
Career Seminar – 1 credit
- MGMT 310 – Career Seminar (1)
Electives – 18 credits
Choose SIX courses from the following group.
- MKTG 324 – Marketing Research (3)
- MKTG 325 – Promotion Management (3)
- MKTG 327– Buyer Behavior (3)
- MKTG 344 – Personal Selling (3)
- MKTG 403 – Social Media Marketing (3)
- MKTG 410 – Supply Chain Systems (3)
- MKTG 414 – International Marketing (3)
- MKTG 415 – Internet Marketing (3)
- MKTG 418 – Marketing Channels and Strategic Partnerships (3)
- MKTG 422 – International Sales (3)
- MKTG 426 – Marketing Strategy (3)
- MKTG 444 – Advanced Selling (3)
- MKTG 486 – Special Topics in Marketing (3)
- MKTG 491 – Internship in Marketing (3)
- OPTION: In up to two cases, you may include any of the following in place of a marketing elective: COMM 267, COMM 270, COMM 281, COMM 346, COMM 349, COMM 363
Total: 52 credits
Liberal Arts and Sciences Courses – 60 credits
- ECON 105C – P3 Principles of Microeconomics (3)
- ECON 106C – P3 Principles of Macroeconomics (3)
- ECON 221 – SQ Statistics I (3)
- MATH 112C – P4 Calculus for Social Science (3) OR MATH 120C - Calculus I
- Additional liberal arts and sciences courses to total 60 credits
Notes on Marketing Requirements
- At least half the courses for the marketing major—including the business school core, the globalization course, and the specific marketing courses—must be taken at St. John Fisher University.
- Students should pay careful attention to course prerequisites.
- Marketing majors may not declare a minor in management.