Minor
Minor in Marketing
A grade point average of 2.00 is required for all courses taken in residence that may be applied to the minor.
Requirements
- MKTG 221 – Marketing Principles (3)
- Choose FIVE from the following:
- MKTG 324 – Marketing Research (3)
- MKTG 325 – Promotion Management (3)
- MKTG 327 – Buyer Behavior (3)
- MKTG 344 – Personal Selling (3)
- MKTG 403 – Social Media Marketing (3)
- MKTG 410 – Supply Chain Systems (3)
- MKTG 414 – International Marketing (3)
- MKTG 415 – Internet Marketing (3)
- MKTG 418 – Marketing Channels and Strategic Partnerships (3)
- MKTG 422 – International Sales (3)
- MKTG 426 – Marketing Strategy (3)
- MKTG 444 – Advanced Selling (3)
- MKTG 486 – Special Topics in Marketing (3)
- MKTG 491 – Internship in Marketing (3)
- OPTION: In up to two cases, you may include any of the following in place of a marketing elective: COMM 267, COMM 270, COMM 281, COMM 346, COMM 349, COMM 363
Total: 18 credits
Note: Management and human resources management majors may not declare a minor in marketing.
MBA Opportunities for Fisher Undergraduates
Eligible St. John Fisher University undergraduates may pursue early pathways into the University’s online MBA program, including MBA Early Assurance and the opportunity to petition to complete up to two MBA courses at no cost while enrolled as undergraduates. Fisher’s flexible, 30‑credit MBA can be completed in as little as one year.