Program Requirements
Media Management Bachelor of Science Requirements
Program requirements include a series of fundamental courses in both communication and business principles; a set of "extension" courses allowing for more in-depth exploration of specific areas such as public relations, advertising, or marketing; and a capstone sequence that includes a practicum experience (which may be repeated for credit):
| Communication Fundamentals (all required) | (25) | |
| COMM 100 | Intro to Mass Communication | |
| Choose one: | COMM 250 Speech Communication | |
| COMM 353 Public Speaking | ||
| COMM 253 | Business Communication | |
| COMM 267 | Social Media Management | |
| COMM 270 | Introduction to Public Relations | |
| COMM 281 | Introduction to Advertising | |
| COMM 295 | Multimedia Writing | |
| COMM 322 | COMM Careers Seminar (1) | |
| COMM 376 | PR Writing | |
| Business Fundamentals (all required) | (12) | |
| COMM 349 | Media Management & Economics | |
| COMM 363 | Media Research and Analytics | |
| MKTG 221 | Marketing Principles | |
| MKTG 324 | Marketing Research | |
| Statistics Course | (3) | |
| Choose one: | STAT 160 P4 Quantitative Methods for Social Research | |
| ECON 221 SQ Statistics I | ||
| Advanced Communication and Marketing Courses | (12) | |
| Choose four:* | COMM 301 Journalism I: Reporting and Writing | |
| COMM 319 Design II | ||
| COMM/PSYC 352 Group Dynamics | ||
| COMM 372 PR Case Studies | ||
| COMM 374 Nonprofit Management | ||
| COMM/SPST 375 Sport and Social Media | ||
| COMM 377 Media Relations | ||
| COMM 381 Ad Portfolio Development | ||
| COMM 383 Creative Ad Writing | ||
| COMM 449 Media Entrepreneurship | ||
| COMM 481 Advertising Strategy and Production | ||
| DIGC 245 SQ Visualizing Data | ||
| MKTG 325 Promotion Management | ||
| MKTG 327 Buyer Behavior | ||
| MKTG 344 Personal Selling | ||
| MKTG 415 Internet Marketing | ||
| MKTG 418 Business–to–Business Marketing | ||
| STAT 345 Exploratory Data Analysis | ||
| Visual Design Course | (3) | |
| Choose one: | COMM 219 Design I | |
| COMM 231 Video Storytelling | ||
| COMM 269 Web Design | ||
| Capstone Sequence (all required) | (9) | |
| COMM 472 | Advanced PR Programs and Management | |
| COMM 488 | Media Management Practicum | |
| One additional COMM elective at 300-level or above, including option of repeating practicum for additional credit. COMM 490 Internship will also fulfill this requirement | ||
| Total | (64) | |
*No more than four marketing courses total may be taken for the major and no more than two MKTG course may be taken to satisfy the advanced communication and marketing course requirement.
For students majoring in media management, all required and elective courses are included in the determination of the grade point average in the major. A minimum of 33 major credits must be taken in residence at St. John Fisher College.
Students working toward a B.S. in media management are not eligible to earn a minor in marketing or any minors within the Department of Media and Communication. Majors may however, minor in digital cultures and technologies.