Minor
Minor in Strategic Communication
A grade point average of 2.00 is required for all courses taken in residence that may be applied to the data science minor.
Requirements
Required Courses – 9 credits
- COMM 270 – Introduction to Public Relations (3)
- COMM 281 – Introduction to Advertising (3)
- COMM 349 – Media Management & Economics (3)
Electives – 9 credits
Choose nine credits from the list below.
- COMM 250 – Speech Comm (3) –OR–
COMM 353 – Public Speaking (3) - COMM 253 – Business Communication (3)
- COMM 267 – Social Media Management (3)
- COMM 272 – PRIMA Practicum (1)
- COMM 346 – Media Law and Ethics (3)
- COMM/PSYC 352 – Group Dynamics (3)
- COMM 363 – Media Research & Analytics (3)
- COMM 372 – Public Relations Case Studies (3)
- COMM 374 – Nonprofit Management (3)
- COMM/SPST 375 – Sport and Social Media (3)
- COMM 376 – Public Relations Writing (3)
- COMM 377 – Media Relations (3)
- COMM 381 – Ad Portfolio Development (3)
- COMM 383 – Creative Ad Writing (3)
- COMM 388 – Media Planning and Buying (3)
- COMM 448 – Bateman Practicum (1)
- COMM 449 – Media Entrepreneurship (3)
- COMM 472 – Public Relations Research and Planning (3)
- COMM 481 – Advertising Strategy and Production (3)
- DIGC 245 – SQ Visualizing Data (3)
Total: 18 credits
Note: In general, only one course applied to a student’s major may also be used to satisfy a requirement in the strategic communication minor. However, marketing majors who are strategic communication minors may overlap COMM 253 and COMM 270 if COMM 270 is chosen as a marketing elective option in the major.