Program Requirements

Media Management Bachelor of Science Requirements

Program requirements include a series of fundamental courses in both communication and business principles; a set of "extension" courses allowing for more in-depth exploration of specific areas such as public relations, advertising, or marketing; and a capstone sequence that includes a practicum experience (which may be repeated for credit):

Communication Fundamentals (all required) (18)
COMM 250 Speech Communication
COMM 253 Business Communication
COMM 270 Introduction to Public Relations
COMM 281 Introduction to Advertising
COMM 295 Multimedia Writing
DIGC 267 P4 Topics in Digital Technologies
Business Fundamentals (all required) (12)
COMM 349 Media Management & Economics
COMM 363 Web Analytics
MKTG 221 Marketing Principles
MKTG 324 Marketing Research
Statistics Course (3)
Choose one: STAT 160 P4 Data Analysis for Social Research
ECON 221 SQ Statistics I
Advanced Communication and Marketing Courses (15)
Choose five*: COMM 372 PR Case Studies
COMM 374 The Nonprofit Organization
COMM 376 Advanced PR/IMC Writing
COMM 377 Advanced Media Relations
COMM 383 Creative Advertising Writing: Print
COMM 384 Creative Advertising Writing: Electronic
MKTG 325 Integrated Marketing Promotion and Communication Management
MKTG 327 Buyer Behavior
MKTG 344 Personal Selling
MKTG 418 Business-to-Business Marketing
MKTG 415 Internet Marketing
Visual Design Course (3)
Choose one: COMM 231 Intro to Video Production
COMM 309 Design and Publishing
General Media Course (3)
Choose one: COMM 100 Intro to Mass Communication
COMM 205 P3 Media Issues in Contemporary Culture
COMM 346 Media Law
COMM 347 P3 International Communication and Media
COMM 367 Emergent Media and Web Culture
Capstone Sequence (all required) (9)
COMM 472 Advanced PR Programs and Management
COMM 488 Media Management Practicum
One additional COMM elective at 300-level or above, including option of repeating practicum for additional credit. COMM 490 Internship will also fulfill this requirement
Total (63)

*No more than four Marketing courses total may be taken for the major and no more than two MKTG course may be taken to satisfy the Advanced Communication and Marketing course requirement.

For students majoring in Media Management, all required and elective courses are included in the determination of the grade point average in the major. A minimum of 33 major credits must be taken in residence at St. John Fisher College.

Students working toward a B.S. in Media Management are not eligible to earn a minor in Marketing or any minors within the Media and Communication Department.

Program Goals and Student Learning Outcomes

Goal #1 Students will develop the traditional and emerging communication skills necessary for future careers in the field.

  • Demonstrate creative ability to communicate in ways that audiences will pay attention to, understand, believe, remember and act on. (CW 3)
  • Display skill in presentation delivery, audience response, and follow-up.
  • (CW 3, 5)

Goal #2 Students will have the essential skills and knowledge of business in order to manage and direct projects within an organization.

  • Describe and demonstrate criteria for effective and creative marketing communications (CW 3, 5)
  • Understand and effectively apply strategic communications planning processes, problem-solving strategies and operational techniques. (CW 1, 5)
  • Articulate and explain ethical principles of persuasion, honesty, and privacy, and engage in behaviors that demonstrate a commitment to adhering to these principles (CW 2&4)
  • Design, carry out, and analyze professional-quality projects using current communication and media technologies to address client needs related to marketing, advocacy and/or reputation management. (CW5, 6)

Goal #3 Students will be proficient understanding and analyzing pertinent numerical and financial data.

  • Demonstrate an understanding of how and why organizations function the way they do, and the importance of financially oriented, data-driven decision making within them. (CW5)

Media Management


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