Program Requirements
Media Management Bachelor of Science Requirements
Program requirements include a series of fundamental courses in both communication and business principles; a set of "extension" courses allowing for more in-depth exploration of specific areas such as public relations, advertising, or marketing; and a capstone sequence that includes a practicum experience (which may be repeated for credit):
| Communication Fundamentals (all required) | (18) | |
| COMM 250 | Speech Communication | |
| COMM 253 | Business Communication | |
| COMM 270 | Introduction to Public Relations | |
| COMM 281 | Introduction to Advertising | |
| COMM 295 | Multimedia Writing | |
| DIGC 267 | P4 Topics in Digital Technologies | |
| Business Fundamentals (all required) | (12) | |
| COMM 349 | Media Management & Economics | |
| COMM 363 | Web Analytics | |
| MKTG 221 | Marketing Principles | |
| MKTG 324 | Marketing Research | |
| Statistics Course | (3) | |
| Choose one: | STAT 160 P4 Data Analysis for Social Research | |
| ECON 221 SQ Statistics I | ||
| Advanced Communication and Marketing Courses | (15) | |
| Choose five*: | COMM 372 PR Case Studies | |
| COMM 374 The Nonprofit Organization | ||
| COMM 376 Advanced PR/IMC Writing | ||
| COMM 377 Advanced Media Relations | ||
| COMM 383 Creative Advertising Writing: Print | ||
| COMM 384 Creative Advertising Writing: Electronic | ||
| MKTG 325 Integrated Marketing Promotion and Communication Management | ||
| MKTG 327 Buyer Behavior | ||
| MKTG 344 Personal Selling | ||
| MKTG 418 Business-to-Business Marketing | ||
| MKTG 415 Internet Marketing | ||
| Visual Design Course | (3) | |
| Choose one: | COMM 231 Intro to Video Production | |
| COMM 309 Design and Publishing | ||
| General Media Course | (3) | |
| Choose one: | COMM 100 Intro to Mass Communication | |
| COMM 205 P3 Media Issues in Contemporary Culture | ||
| COMM 346 Media Law | ||
| COMM 347 P3 International Communication and Media | ||
| COMM 367 Emergent Media and Web Culture | ||
| Capstone Sequence (all required) | (9) | |
| COMM 472 | Advanced PR Programs and Management | |
| COMM 488 | Media Management Practicum | |
| One additional COMM elective at 300-level or above, including option of repeating practicum for additional credit. COMM 490 Internship will also fulfill this requirement | ||
| Total | (63) | |
*No more than four Marketing courses total may be taken for the major and no more than two MKTG course may be taken to satisfy the Advanced Communication and Marketing course requirement.
For students majoring in Media Management, all required and elective courses are included in the determination of the grade point average in the major. A minimum of 33 major credits must be taken in residence at St. John Fisher College.
Students working toward a B.S. in Media Management are not eligible to earn a minor in Marketing or any minors within the Media and Communication Department.
Program Goals and Student Learning Outcomes
Goal #1 Students will develop the traditional and emerging communication skills necessary for future careers in the field.
- Demonstrate creative ability to communicate in ways that audiences will pay attention to, understand, believe, remember and act on. (CW 3)
- Display skill in presentation delivery, audience response, and follow-up.
- (CW 3, 5)
Goal #2 Students will have the essential skills and knowledge of business in order to manage and direct projects within an organization.
- Describe and demonstrate criteria for effective and creative marketing communications (CW 3, 5)
- Understand and effectively apply strategic communications planning processes, problem-solving strategies and operational techniques. (CW 1, 5)
- Articulate and explain ethical principles of persuasion, honesty, and privacy, and engage in behaviors that demonstrate a commitment to adhering to these principles (CW 2&4)
- Design, carry out, and analyze professional-quality projects using current communication and media technologies to address client needs related to marketing, advocacy and/or reputation management. (CW5, 6)
Goal #3 Students will be proficient understanding and analyzing pertinent numerical and financial data.
- Demonstrate an understanding of how and why organizations function the way they do, and the importance of financially oriented, data-driven decision making within them. (CW5)