Courses
MKTG-324 Marketing Research (3)
The purpose of this course is to provide students with a thorough understanding of the marketing research process. Areas covered include collection and analysis of qualitative and quantitative data for exploratory and confirmatory research. The students have the opportunity to apply marketing research concepts to a large number of real-life marketing situations. Formerly MGMT 324.
Attributes: NLIB
Pre-requisites: MKTG-221 D-MKTG-325 Promotion Management (3)
This course encompasses the study of marketing and promotional tools such as advertising, consumer sales promotions, trade sales promotions, direct marketing, packaging, point-of-purchase displays, and other related topics. Students have the opportunity to assess the appropriateness of various promotional tools in fulfilling specific promotional objectives and to gain an understanding of the special societal and ethical responsibilities of those in this business. As an integral part of the learning process, students engage in team-based critical-thinking exercises designed to give them experience in the application of these complex concepts. Formerly MGMT 325.
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-327 Buyer Behavior (3)
The purpose of this course is to provide students with an introduction to the concepts, theories, principles, and issues that characterize the study of human behavior as it relates to the consumption of goods and services. An understanding of customer needs and how customers make decisions about fulfilling those needs is vital to the success of any marketing effort. Topics such as consumer motivation, values, attitude formation, and decision-making strategies are addressed, as well as consumer information processing and the influence of reference groups in the consumption process. Cases and experiential exercises are used as important learning tools in this course. Formerly MGMT 327.
Attributes: NLIB ZEXL
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-344 Personal Selling (3)
This course is designed to educate students on the value of developing selling skills regardless of what career he or she decides to pursue. One component of the course will be theoretical and will focus on exploring the different types of sales positions, understanding the selling process, and developing sales techniques. The second component will be hands on and will focus on developing the student?s sales skills. Two different approaches will be used: critical review of pre-recorded sales presentations and actual delivery of sales presentations. Using a role-play scenario, students will develop and deliver a sales pitch for a B2B product. Formerly MGMT 344.
Attributes: NLIB ZCIV
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-410 Supply Chain Systems (3)
Students learn about Supply Chain Management Systems, from ERP systems to Lean Manufacturing. Students also learn about all major ERP suppliers and complete several exercises that increase knowledge of ERP systems. Understanding various aspects of Manufacturing Planning and Control helps prepare students for the last four APOCS exams (Master Planning of Resources, Detailed Scheduling and Planning, Execution and Control of Operations, and Strategic Management of Resources). Guest speakers present on various Supply Chain topics in order to enhance the “learning experience.” Formerly MGMT 410.
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-
Restrictions: Including: -Class: Junior, SeniorMKTG-414 International Marketing (3)
This course is designed to prepare students to think intelligently about the complex, dynamic global marketplace. The international aspects of marketing management are thoroughly examined. Students have the opportunity to apply concepts and theories learned in class to a variety of real-life situations. Case analysis is extensively used.
Attributes: ISFS NLIB ZEXL
Pre-requisites: MKTG-221 D- OR MGMT-221 D-MKTG-496 Independent Study (1 TO 3)
An independent study in marketing (1 to 3 credit hours) is offered to students: (a) pursing a major in marketing, and (b) interested in pursuing additional study of one or more topics that are not addressed by courses regularly offered by the marketing department. Students are advised to discuss their intents with a faculty member and mutually agree on the content, measures of performance, and methods of assessment. Completion of the Independent Study Authorization form is required.
Attributes: NLIB
Pre-requisites: MKTG-221 D- OR MGMT-221 D-
Restrictions: Including: -Major: Marketing