Overview
Jeremy Sarachan, Chair
In media and communication, students work with faculty in small seminar and lab classes and are mentored into the media professions. The college's proximity to downtown Rochester, NY allows student participation in multiple internships, experiential learning initiatives, and networking opportunities.
Students may focus in one or more of these areas:
Media Management – Students study public relations and advertising to prepare for careers as PR professionals, corporate communicators, advertising strategists, and copywriters. As an alternative, some students choose our B.S. in media management, which combines public relations, advertising, media economics, and marketing.
Narrative Film and Video – Students study television production, film-making, cinematography, editing, and film and television writing to prepare for a career with production companies and television stations or to prepare for further study in film and television.
Journalism and Documentary – Students study journalism and documentary film-making to develop their skills as writers, directors, researchers, and editors and to produce content for a variety of platforms (print, web, television, video).
Print and Web Design – Students study design for the web and print to prepare for work in public relations and advertising firms or smaller startup companies. Students interested in this area and/or video game design often consider the major in interactive media.
Communication and Media Studies – Students study such topics as visual communication, media economics, group dynamics, media and politics, film and television analysis, and television history to prepare for a variety of professions or to pursue graduate work in communication, law, or business..
Students also develop materials for their portfolio through participation in Cardinal Television (television station), Cardinal Courier magazine (a print magazine and web based news site), and the PRIMA Group, a student-run public relations and advertising firm. We also sponsor a chapter of PRSSA (Public Relations Student Society of America).